Minkchocolates

From Caterpillar to Social Butterfly

San Francisco’s Frank Gore leaves the game with an injury and is doubtful to return. Donald Driver catches a deep ball over his left shoulder one handed and sets the Packers up for a touchdown. Detroit may get off the schneid this week and win their first game since 2007. These and other fast facts and stats are typical of what should consume my Sunday. 

Start early with the pre-game shows. Coast through the morning matchups, hunker down for the afternoon contests, and wrap it all up 15 hours later with Sunday Night Football, the network’s pick for game of the weekend. This robust schedule of gridiron combat should satiate my football hunger long enough to get through Monday until, that’s right, Monday Night Football, ostensibly the most exciting 3 hours in sports. 

I may live in a hockey town, but my standard answer has always been, “there’s only two seasons in professional sports: NFL football and waiting for NFL football”. So it comes as a big adjustment to see my Sunday’s usurped by tweets, blogs, status updates, wall postings and other web 2.0 necessities.

I’m reminded of those prescient words of @exceptafterk, Creative Director at The Social Agency, who looked me square in the chest with one eye so she could keep the other eye on her IPhone. “I pray when I wake up that someone hasn’t invented a new social media marketing tool while I was sleeping that will make me feel like a business outcast if I’m not on it”.

A couple of years ago I took a road trip down the information superhighway, got to the end, took a few pictures and came home. Now it beckons again with a promise of more roadside attractions and no need to double back. I am a small business owner, and it is incumbent on me to participate in this electronic revolution, and I admit, it can be fun, albeit time consuming.

But today is Sunday, and as much as I feel a need to get some work done, I’m going to sit down in front of the TV, with a bowl of popcorn laced with chocolate chips, until the feeling passes.  

Marc Lieberman

Mink Chocolates Inc.,
Mink A Chocolate Cafe Ltd.

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