Minkchocolates

The Mexican

Good customer service is the best competitive advantage of any small business. It’s about sending people away happy, happy enough to say good things about you to others, and to come back and support you often.

Good customer service is more than The Eight Rules for Good Customer Service, or The Ten Commandments of Great Customer Service. It’s about connection. Relationship building. Listening to your customer and trying to find a way to say yes, instead of no.

If I know this, why do I consistently fail in such spectacular fashion?

Here, see what I mean. Watch this.

 The Mexican

Marc Lieberman
Mink Chocolates

Can’t Buy Me Love

Valentine’s Day fell on a Tuesday this year, which meant fear and panic in the male population took hold the Friday previous. Guys were coming in, ashen faced and trembling, laden with bags from Holts, Tiffany’s and La Senza, desperate to complete the chocolate, jewelry and lingerie trifecta of romance gift giving.

With the exception of those who were buying for wives and girlfriends at the same time, to a man they all recognized the futility of the task at hand. Valentine’s Day reinforces the downward spiral they all feel is just around the corner; STD’s, marriage, infidelity, divorce, heartbreak. Yet they soldier on, expecting reciprocity in the form of magical first kisses, thrilling new and exotic scents, and erotic opportunity.

Valentine’s Day is a holiday long on symbolism and short on time. A man’s window of opportunity shuts tight on the 15^th.

To say timing is everything is to understate the obvious. This year, nothing tugged at our heart strings more than the missed opportunity. We wanted to help, but our options were limited.

This is what I mean. Here, take a look:

 Mink Chocolates Looking for Love

Until next year,

Marc Lieberman

Mink Chocolates Inc.,
Mink A Chocolate Cafe Ltd.

Call the store: 604.633.2451
Call toll free: 1.866.283.5181

The Best Laid Plans

Due in large part to the success we experienced in the inaugural event, we committed to participate in the 2nd Annual CityFood Magazine Hot Chocolate Festival, January 14 – February 14, 2012. The plan was to introduce hot chocolate flavours that mimic some of our most popular chocolate bars.

For all the preparation and planning however, things quickly went sideways, and we teetered on the precipice of disaster. It’s a wonder no one lost an eye. Here, this is what I mean. Take a look:

Mink Chocolates Hot Chocolate Festival Secret Recipes

No Minks were hurt in the production of this cinematic endeavour.

Marc Lieberman

Mink Chocolates Inc.,
Mink A Chocolate Cafe Ltd.

Call the store: 604.633.2451
Call my mobile: 604.376.3464
Call toll free: 1.866.283.5181

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In Person: 863 Hastings Street West, Vancouver, BC V6C 3N9