My sister recently put a small page ripped from a magazine up on her fridge. It was a reproduction of the WWII propaganda poster Keep Calm and Carry On.
Commissioned by the King to give Britons comfort and inspire them should the massed armies of Nazi Germany ever cross the Channel, the poster was never in wide circulation back in the day because of course, there was no invasion.
I’ve been thinking about that slogan a lot lately.
In the face of rising commodity prices, a newly imposed consumption tax, or production delays in the manufacture of new product that needs to be on the shelf for Christmas but probably won’t, Keep Calm and Carry On.
When young Mink staffers who’ve been vying for opening shifts finally get them, then complain they’re tired, or a long-time staffer gives notice when our staffing resources are stretched to open our new store, there’s no choice but to Keep Calm and Carry On.
The new store recently had its final building inspection. We were told our handicap washroom isn’t a handicap washroom because the sink is 1-1/2 inches too close to the toilet, which, being a wall hung European model, could only go where it went because of what was in the floor when we x-rayed it before coring for the drain. Never mind that the washroom is fifty five square feet and that we’ve exceeded the turnaround radius for a wheelchair, or have more than the required number of grab bars. It’s technically not a handicap washroom, so we were required to remove the universal symbol for wheelchair accessibility from the washroom door.
Instead, the building inspector would rather we put up a sign on the outside of the door that said, “If you have mobility issues, you may want to consider using this washroom because it’s more spacious than the other one and has certain amenities that will enhance your toileting experience”. Keep Calm and Carry On.
Building a new store is fraught with peril. Trades people, regardless of how good they are at their craft, need constant supervision, lest a decision be made that costs the client money and can’t be undone, like the stonemason cutting a granite slab for the fondue bar too narrow and missing the part of the pattern that was the reason for picking that slab to begin with. Keep Calm and Carry On.
Or the plumber installing the ice machine and not hooking up the drain because that wasn’t part of the original quote, but letting us turn it on to start making ice by the kilo, only to have it melt and flood the backroom. Keep Calm and Carry On.
Not enough backing in the wall where the shelving system goes? Keep Calm and Carry On. Stainless steel guy who seems to have vanished off the planet? Keep Calm and Carry On.
Suddenly these days, the slogan is everywhere. I’m seeing it on necklaces, pins, t-shirts and iPhone screensavers. I’m sure someone somewhere is sporting it as a tattoo. For myself, I’d like a simple amendment. Keep Calm and Carry On (With Chocolate).
Mink Chocolates Inc.,
Mink A Chocolate Cafe Ltd.
Call the store: 604.633.2451
Call my mobile: 604.376.3464
Call toll free: 1.866.283.5181
Watch: youtube.com search mink chocolates
In Person: 863 Hastings Street West, Vancouver, BC V6C 3N9
Nine out of every ten persons say they love chocolate. The tenth lies.
– Anthelme Brillat-Savarin