It always delights me when people come into the Café and comment on the design, or the music, or most importantly, the fact it smells like chocolate, just as you would expect, and not cleaning solution or restaurant grease. That, I suppose, is both the upside and downside to not having sandwiches or deli products. I’m true to my concept but missing a profit center.
My customers tell me they love the ambience so much they want to come here and eat, instead of elsewhere. I recognize there is no shortage of places in the neighborhood. Can’t one have lunch down the street, and finish at Mink with coffee and chocolate?
Apparently everyone is tight for time, and one office outing for the group usually means one destination. For a while now, taking a cue from the ornate silver trays we use for our plated food and beverage service, I’ve imagined a Russian Tea Room sort of approach to augmenting the menu.
I’ve got it. A eureka moment. Blinis and caviar! I’m a genius. I call my wife for validation. After all, she’s a big part of my inspiration at Mink. I named a chocolate bar after her – Mermaid’s Choice. My muse. My siren. She’ll love it!
I catch her nose to the grindstone and ankle deep in pharmaceutical protocols. (She’s the smart one in the family). I make my pitch.
Her response is deflating. “Did you hit your head on something”?
On second thought, maybe fish roe on tiny pancakes isn’t the answer.
But hey, I’m not discouraged. It will come to me. Most probably in the middle of the night, like all my best ideas, which means I’ll scribble something on a post-it note and drop it over the side of the bed. In the morning half a dozen multi colored squares of paper with my illegible scrawl will be stuck to my slippers as I shuffle downstairs for breakfast, ready to tackle another day; working to keep the Mink machine moving forward. What’s for lunch? I’m not sure yet. I’ll keep you posted.
Mink Chocolates Inc.,
Mink A Chocolate Cafe Ltd.
863 Hastings Street West,
Vancouver, BC V6C 3N9
Call the store: 604.633.2451
Call my mobile: 604.376.3464
Call toll free: 1.866.283.5181
Watch: http://www.youtube.com search mink chocolates
Nine out of every ten persons say they love chocolate. The tenth lies.
– Anthelme Brillat-Savarin