Archives for December 2012
I spent the morning hanging out at the Morgan Crossing store, reading the paper, drinking coffee, and trading stories with Faith. We recapped Christmas, talked about some of the new products I have in development, and laughed at the silliness that is part and parcel of the retail business.
Faith told me how her aunt had given her a five pound Toblerone chocolate bar for Christmas. She called her aunt on the gesture, reminding her that, “I own a chocolate store, remember?” The aunt remembered, but still thought it appropriate, because, “it was a good deal!”
I told her my wife’s cousins came for Christmas dinner, bearing baked Brussel Sprouts and chocolate letters for each of my kids’ initials from a competing chocolate company. Faith asked if I called them on it. I didn’t, because my wife wisely intercepted the goods and hid them until Boxing Day, at which point I was curled up on the couch in a tryptophan haze with a carton of cookie dough ice cream watching Diner Drive-ins and Dives marathon reruns.
Faith told me she’s been getting lots of people asking why she isn’t licensed. Apparently the good folks of South Surrey feel they might enjoy a splash of Sambuca in their hot chocolate. And therein lies the difference between our two stores. I was recently asked in light of my dearth of savoury items on the menu, why I didn’t sell Pancakes and Sausage on a Stick. “They’re microwaveable you know”, the customer tells me.
Faith asked if I was making any resolutions for 2013. I told her that on New Year’s Day one of the worst things you can do is aim too high with your resolutions. You have to be realistic. I understand you want to improve, that you’re striving for superiority over mediocrity. But really, it’s so hard, why go to all that trouble?
Last year: I will not eat so much chocolate.
This year: How much is too much again?
Last year: I will teach myself something new
This year: I hope I don’t forget something I knew.
Last year: If I ride my bike to work, it will be that much more rewarding.
This year: chocolate ganache on my Shreddies is awesome.
See, it’s all about balance.
The timer on my phone goes off. It’s a half hour until the counter-flow lane goes up for the tunnel. We hug it out, and I wish her a happy, healthy and prosperous New Year, and take my leave.
Mink A Chocolate Cafe Ltd.
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