Good customer service is the best competitive advantage of any small business. It’s about sending people away happy, happy enough to say good things about you to others, and to come back and support you often.
Good customer service is more than The Eight Rules for Good Customer Service, or The Ten Commandments of Great Customer Service. It’s about connection. Relationship building. Listening to your customer and trying to find a way to say yes, instead of no.
If I know this, why do I consistently fail in such spectacular fashion?
Here, see what I mean. Watch this.