Archives for January 2010
Months of planning and preparation to get ready for Christmas, and it’s over as fast as you can drink an eggnog latte. Four hours to unwrap and hang ornaments at precisely the right height over the espresso bar, and ten minutes to snip the wires, throw them in a box, and stow for next year.
Almost an entire day to tweak the recipe for the rum-based ganache in the Traditional Christmas chocolate bar, and nary a moment for people to stack a pile of them at the till, sign the Visa slip and be bid a Seasons Greetings.
The Holiday is over, but the respite is short lived. Valentine’s Day is fast approaching. Where Christmas business in chocolate is spread over the three weeks leading up to the 24th, Valentine’s is all done in the three days leading up to February 14.
The planning and preparation for the two holidays start pretty much concurrent with each other. This year we’ll have heart-shaped boxes of bonbons, lots of Love Potion and Romeo & Juliet chocolate bars, and of course the ubiquitous Oh, Baby! romance gift box. What’s unique about Valentine’s Day in the first year of this new decade, is that two days prior is also the start of a seventeen day international event showcasing seasonal amateur athletics, the heavily trademarked and copyrighted Vancouver 2010 Winter Olympics.
By sheer virtue of our location a block from the 24 hour broadcast facility which is playing host to thousands and thousands of media from around the world, we will be busy. The International Olympic Committee is sequestering themselves in the Vancouver Club, opposite us across the courtyard. The host provincial Liberal government is staying in the hotel tower at Terminal City, directly above us.
The magnitude of this event, and our proximity to it, behooves us to extend our hours by opening earlier and closing later than normal. We will hire and train more people. We will take a bigger position in chocolate inventory. We will get into the spirit and cheer on our athletes.
For all the scheduling details, delivery logistics, and chocolate production that consumes these weeks leading up to the Olympics, one thing is certain, it will be over before we know it.
We expect ourselves to turn in a gold medal performance. Stay tuned. Highlights at eleven.
Mink Chocolates Inc.,
Mink A Chocolate Cafe Ltd.
Call the store: 604.633.2451
Call my mobile: 604.376.3464
Call toll free: 1.866.283.5181
Watch: youtube.com search mink chocolates
In Person: 863 Hastings Street West, Vancouver, BC V6C 3N9
Nine out of every ten persons say they love chocolate. The tenth lies.
– Anthelme Brillat-Savarin